our journey
The Daily Health Coach isn’t just another feed, it’s a curated catalyst for change.
Why the DHC matters
As social media usage continues to grow globally, young women are increasingly turning to their screens for health information. However, the rise of health misinformation on these platforms means young women are digital overloaded and not health informed.
new zealand
Daily Health Coach started in New Zealand as a successful co-designed, co-created pilot between young women and researchers.
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The Daily Health Coach exists to flip the script on health promotion for young women. We're not just posting content, we're building an evidence-based, co-designed platform grounded in realist evaluation and participatory action research. That means we’re not guessing what works.
We’re working with young women to test what resonates, what shifts thinking, and what genuinely supports healthier behaviours - mentally, emotionally, and physically.
from nz to australia
Our research has demonstrated that The Daily Health Coach had a positive impact on the body image and digital health literacy of young New Zealand women.
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Its growth since then has come down to one question: How can we create health content that young women actually want to engage with?
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By addressing this imperative question, we aim to culturally adapt The Daily Health Coach for an Australian context to disseminate evidence based health information tailored
to young women.
Our objectives are simple and serious:
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Co-create health messages that feel relevant, relatable, and real.
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Understand what works, for whom, in what context - using realist evaluation to unpack not just impact, but how and why it happens.
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Challenge nutrition misinformation and reframe health as something built on trust, not fear or shame.
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Centre lived experience, valuing the voices of young women as experts in their own right.
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Bridge the gap between science and scroll, using social media not as a megaphone - but a meeting place.